{"id":52467,"date":"2025-07-03T15:55:09","date_gmt":"2025-07-03T13:55:09","guid":{"rendered":"https:\/\/gamecover.fr\/?p=52467"},"modified":"2025-07-03T15:55:14","modified_gmt":"2025-07-03T13:55:14","slug":"japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel","status":"publish","type":"post","link":"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel\/","title":{"rendered":"[Japan Expo 2025] Le manga d&rsquo;occasion s&rsquo;impose comme un pilier culturel"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Temps de lecture estim\u00e9 :<\/span>3 Minutes, 32 Secondes                <\/div>\n\n            <\/div>\n<p>A l&rsquo;approche de la <strong>Japan Expo 2025<\/strong>,<strong> Easy Cash <\/strong>d\u00e9voile son barom\u00e8tre exclusif pour un \u00e9clairage in\u00e9dit sur les nouvelles pratiques des fans de manga en France<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Au programme :<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel\/#Une_tendance_a_la_baisse\" >Une tendance \u00e0 la baisse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel\/#Des_volumes_records_portes_par_les_tomes_dintroduction_et_integrales\" >Des volumes records port\u00e9s par les tomes d&rsquo;introduction et int\u00e9grales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel\/#Une_lecture_compulsive_mais_raisonnee\" >Une lecture compulsive mais raisonn\u00e9e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/japan-expo-2025-le-manga-doccasion-simpose-comme-un-pilier-culturel\/#Quelle_remuneration_pour_les_auteurs\" >Quelle r\u00e9mun\u00e9ration pour les auteurs?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_tendance_a_la_baisse\"><\/span>Une tendance \u00e0 la baisse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que les ventes de mangas en France ont enregistr\u00e9 une baisse de 14,5 % au premier trimestre 2025 , frein\u00e9 par l\u2019opacit\u00e9 de l\u2019offre et un pouvoir d\u2019achat qui reste contraint, la seconde main s\u00e9duit de plus en plus. <strong>Easy Cash<\/strong>, premier r\u00e9seau fran\u00e7ais de seconde main, a enregistr\u00e9 sur ce segment une croissance de 10,5 % en volume et de 5 % en valeur sur la m\u00eame p\u00e9riode. En 2024, l\u2019enseigne a vendu plus de 441 000 mangas ; un record qui positionne cette cat\u00e9gorie comme un pilier de son rayon livres. Avec un prix moyen de moins de 4,5 \u20ac &#8211; soit en moyenne deux fois moins cher qu\u2019un manga neuf &#8211; privil\u00e9gier les<br>mangas d\u2019occasion devient un r\u00e9flexe pour les lecteurs. Il repr\u00e9sente aujourd\u2019hui plus d\u2019un quart des ventes de livres chez Easy Cash \u2014 et les volumes de rachat ont doubl\u00e9 en deux ans.<\/p>\n\n\n\n<p><br>\u00c0 la veille de la Japan Expo, plus grand festival europ\u00e9en d\u00e9di\u00e9 \u00e0 la culture japonaise, Easy Cash d\u00e9voile les grandes tendances 2025 et les pratiques autour du manga. Ce barom\u00e8tre s\u2019appuie sur les donn\u00e9es de ventes de son r\u00e9seau et sur un sondage r\u00e9alis\u00e9 aupr\u00e8s d\u2019un panel de 1652 lecteurs de seconde main, issu de la base clients d\u2019Easy Cash.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00c0 retenir du barom\u00e8tre* Easy Cash&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repli du neuf, essor de l\u2019occasion\u00a0depuis 2023<\/li>\n\n\n\n<li>Le manga repr\u00e9sente 25 % des lectures\u00a0chez Easy Cash, devant les romans (24 %) et les polars (21 %)<\/li>\n\n\n\n<li>1 lecteur sur 2 privil\u00e9gie l\u2019occasion\u00a0pour faire des \u00e9conomies, tout en restant un binge-reader :\u00a0pr\u00e8s de 20 % ach\u00e8tent plus de 50 mangas par an<\/li>\n\n\n\n<li>Les produits d\u00e9riv\u00e9s des grandes sagas\u00a0boostent les ventes<\/li>\n\n\n\n<li>Les lecteurs de manga sont 10 % de moins que les autres lecteurs \u00e0 se dire pr\u00eats \u00e0 payer plus cher pour soutenir la cr\u00e9ation, dans un contexte de d\u00e9bat sur les droits d\u2019auteur<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Des_volumes_records_portes_par_les_tomes_dintroduction_et_integrales\"><\/span>Des volumes records port\u00e9s par les tomes d&rsquo;introduction et int\u00e9grales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le top des ventes est largement domin\u00e9 par les premiers tomes des grandes s\u00e9ries. Naruto, avec quatre volumes dans le Top 10, domine les ventes. One Piece et Fairy Tail se partagent \u00e9galement une place importante, chacun avec plusieurs tomes dans le classement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Certains clients viennent en magasin pour repartir avec l\u2019int\u00e9grale d\u2019une s\u00e9rie, soit parfois plus de 20 volumes d\u2019un coup. On observe aussi des pics r\u00e9currents durant l\u2019\u00e9t\u00e9 et en d\u00e9cembre, qui correspondent \u00e0 la n\u00e9cessit\u00e9 de faire le plein avant les vacances et aux achats pour les f\u00eates.<\/p>\n\n\n\n<p><strong>T\u00e9moignage de Yann Tro\u00ebl, expert des mangas au magasin Easy Cash de Brest.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"629\" src=\"https:\/\/gamecover.fr\/wp-content\/uploads\/Easy-Cash-top-des-ventes-manga-2025-1024x629.png\" alt=\"\" class=\"wp-image-52481\" srcset=\"http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/wp-content\/uploads\/Easy-Cash-top-des-ventes-manga-2025-1024x629.png 1024w, http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/wp-content\/uploads\/Easy-Cash-top-des-ventes-manga-2025-300x184.png 300w, http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/wp-content\/uploads\/Easy-Cash-top-des-ventes-manga-2025-768x471.png 768w, http:\/\/s886853973.onlinehome.fr\/clickandbuilds\/WordPress\/GameCover\/wp-content\/uploads\/Easy-Cash-top-des-ventes-manga-2025.png 1414w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_lecture_compulsive_mais_raisonnee\"><\/span>Une lecture compulsive mais raisonn\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un otaku sur deux opte pour l\u2019occasion avant tout pour faire des \u00e9conomies, tandis que 22 % ach\u00e8tent en occasion parce qu\u2019ils ne trouvent pas certains titres en neuf, et 22 % le font pour ne pas gaspiller.<\/li>\n\n\n\n<li>Entre le lecteur de manga et les autres lecteurs, on observe un rapport diff\u00e9rent au livre : 61 % des<br>lecteurs de mangas conservent leurs volumes, les consid\u00e9rant comme des objets de collection, contre 37 % chez les autres lecteurs.<\/li>\n\n\n\n<li>La crise du Covid est pass\u00e9e par l\u00e0 : d\u00e9sormais, 23% des otakus privil\u00e9gient l\u2019occasion et les achats en ligne. 55 % d\u00e9clarent ralentir leur rythme de lecture, frein\u00e9s par une offre trop dense ou difficile \u00e0 d\u00e9chiffrer pour un tiers d\u2019entre eux.<\/li>\n\n\n\n<li>Il reste un lecteur assidu : pr\u00e8s de 20 % d\u2019entre eux ach\u00e8tent plus de 50 livres par an, contre seulement 8 % parmi les lecteurs de litt\u00e9rature g\u00e9n\u00e9rale (romans, polars, etc).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ce que nous observons, c\u2019est un double mouvement : un attrait fort pour la collection d\u2019un c\u00f4t\u00e9 &#8211; 41 % des acheteurs d\u00e9clarent d\u00e9penser plus de 100 \u20ac , et un retour \u00e0 l\u2019occasion pour des raisons \u00e9conomiques de l\u2019autre. Pr\u00e8s d\u2019un quart des lecteurs a d\u2019ailleurs chang\u00e9 ses habitudes depuis le Covid, en privil\u00e9giant l\u2019achat en ligne et la seconde main. Le manga structure aujourd\u2019hui un nouveau mod\u00e8le de consommation culturelle, dont la seconde main est devenue un levier cl\u00e9.<\/p>\n\n\n\n<p><strong>D\u00e9claration de Anne-Catherine P\u00e9chinot, Directrice G\u00e9n\u00e9rale d\u2019Easy Cash<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_remuneration_pour_les_auteurs\"><\/span>Quelle r\u00e9mun\u00e9ration pour les auteurs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que la question autour des droits d\u2019auteur est de plus en plus pr\u00e9gnante, les otakus se montrent moins sensibles \u00e0 cette probl\u00e9matique : ils sont 10 % de moins que les lecteurs d\u2019autres genres litt\u00e9raires \u00e0 se dire pr\u00eats \u00e0 payer plus cher pour soutenir la cr\u00e9ation. Seuls 12 % \u00e9voquent la r\u00e9mun\u00e9ration des auteurs comme une motivation potentielle, contre 15 % chez les autres lecteurs. De la m\u00eame mani\u00e8re, seuls 11 % des lecteurs de mangas voient l\u2019augmentation des prix comme un levier pour un mod\u00e8le plus durable, contre 16 % chez les lecteurs des autres genres.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Une analyse pertinente sur l&rsquo;\u00e9volution du march\u00e9 du livre. Mais aussi sur celui de l&rsquo;occasion qui est majoritairement tenu par les enseignes comme Easy Cash et par le mastodonte de la vente en ligne Vinted. Un l\u00e9ger recul sur ce secteur, contrairement \u00e0 l&rsquo;industrie du JV qui se consume \u00e0 petit feu et qui ne manque pas de licencier, comme vous pouvez le voir <a href=\"https:\/\/gamecover.fr\/news-microsoft-taille-dans-le-vif-xbox-et-ses-studios-saignent\/\">dans le dernier article d\u00e9di\u00e9<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;occasion prend le pouvoir!<\/p>\n","protected":false},"author":4,"featured_media":52469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"yes","rop_publish_now_accounts":{"twitter_1446140851336450051_1446140851336450051":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_shortscore_rating":"","_shortscore_game":"","_shortscore_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,7,12],"tags":[987,13776,4798,1097,12983,13778,3866,3879,82,13774,1282,13777],"class_list":["post-52467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manga","category-news","category-culture-geek","tag-demon-slayer","tag-easy-cash","tag-fairy-tail","tag-japan-expo","tag-japan-expo-2025","tag-manga-occasion","tag-my-hero-academia","tag-naruto","tag-news","tag-occasion","tag-one-piece","tag-vinted"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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